Numbers aren't everything

Sometimes I find myself wondering, "What if this blog actually takes off? What if it becomes big? What if I suddenly have a large platform—one where people look up to me, rely on me, and my writing starts gaining serious attention?"

That's the kind of temptation I wrestle with almost every single day my collection of posts on this site continues to grow. Early on, I even considered promoting the blog more intentionally—maybe creating an Instagram account filled with curated highlights of what I've written here. It sounded like a good idea. After all, it might help more people come to know Christ, right?

Maybe yes, maybe not.

The problem against that idea is that if I ever find out no one engages with my posts, I know discouragement would creep in quickly. I'd probably lose motivation to keep writing and feel like it’s all pointless.

But on the flip side, what if the blog does take off? What if I gain hundreds of thousands of followers? Who’s to say I wouldn’t become overly vain, caught up in the numbers, and slowly lose sight of what truly matters? What would stop me from neglecting prayer and focusing instead on performance, reputation, and reach? I am fully aware that if it ever happens, I'm in big trouble as Jesus no longer becomes the centre of my life.

At the end of the day, I'm just a sinful man. I know I wrestle with vanity—and pretending otherwise would be dishonest. 1 John 1:8 says, "If we claim to be without sin, we deceive ourselves and the truth is not in us." To ignore my weaknesses, especially in this area, would be to deceive both myself and others.

That's why I ultimately chose not to promote the blog or obsess over metrics. I’m thankful for that decision. Now, I write with a greater sense of peace—knowing that what I share here comes from an overflow of God's love, not as an attempt to earn His favour by driving traffic or growing a following.

Because this blog isn’t about me. It's not about how eloquent I am or how aesthetically pleasing the website looks. It's about Jesus and what He's done in my life. Everything else is secondary.

It's a reminder to myself—and maybe to you as well in what you do.